Privacy Policy

This Privacy Policy describes how your personal information is collected, used, stored and shared when you visit or make a purchase from www.lumossmile.com (the “Site”) or associated applications. This privacy policy is effective from August 1, 2021.


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally we may collect the following:

Name, phone number, email, address, photos, passwords, and what products you are interested in purchasing.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Purchase Information.



We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for transfers, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

-Communicate with you;

-Screen our orders for potential risk or fraud;


-Observe your browsing behavior when on our site or general trends of all users on our site; and

-When in line with the preferences you have shared with us, potentially provide you with information or advertising relating to our products or services.


- Conduct look alike profiling for marketing purposes.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

When you make a purchase via our platform you do not automatically receive marketing emails from us. If you wish to receive emails regarding offers and product updates you must check a box to receive these merchandising newsletter emails. You may opt out from these newsletters at any time.

When you sign up for our newsletters we are able to send you notifications of new product launches, special discount coupons, events hosted by us, and other information of special interest particularly related to new game launches or updates.


Here at Lumos Smile we take your privacy very seriously. We have implemented processes and protocols of the most stringent in nature, to reduce the risk of any event that could compromise your personal information. Any customer data that we store on location in the United States is secured by encrypted data.  We restrict access to customer data on our platform by only providing access to a limited number of employees who have been vetted for their secure privacy practices. These employees act on a need-to-know basis in order to provide you with a satisfactory customer experience.

At Lumos Smile we use https encrypted servers that communicate with databases that are also encrypted. We have a CMS platform and order management system that is protected with safeguards to keep your information safe.



We may share your Personal Information with third parties to help us use your Personal Information, as described above. We may use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here:


Finally, we reserve the right to share your Personal Information in compliance with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights


As described above, we may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by using the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/


Our operations are limited to the US market. If you are a European citizen and/or if you fall within the scope of the Regulation 2016/679, in compliance with Regulation 2016/679, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. Additionally, you have the right to portability to another service provider, restrict or limit the processing, or object to certain uses of your personal information. You have also the right not to be subject to a decision based solely on the automated processing of data, including profiling, that produces legal effects on you or significantly affects you in similar way pursuant to article 22 of the Regulation 2016/679. If you would like to exercise any of these rights, please contact us through the contact information below.

Please note that the right not to be subject to a decision based solely on the automated processing of data does not apply if such automated processing is necessary for entering into, or the performance of, a contract. In such case, you have a right to human intervention, to express your point of view and contest any decision, to this effect, please contact us through the contact information below.

Additionally, if you are a European citizen and/or if you fall within the scope of the Regulation 2016/679, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.

We will conduct profiling for marketing purposes and to offer you our products and services.

For the purposes of such profiling, we will use the data provided by you as customer and we will analyze solely the products you already contracted, and your product search history as shown in our Site.

You can exercise the right of opposition to the creation of such profiling for marketing purposes by sending us an email to our contact information below.

Furthermore, should you desire to conduct an audit of our data retention processes either as an individual or via an authorized representative, please contact us via the contact information below.

Your data will be kept for the duration of the commercial relationship with us, or for the time necessary to comply with legal obligations and meet the possible responsibilities that may arise from the fulfillment of the purpose for which the data was collected.

When we request your personal data is so that you can purchase our products and enter and maintain a commercial relationship with us. Please note that if you decide not to provide such data, it is possible that you can not benefit from our services or enter or maintain a commercial relationship with us.

Your data will not be subject to automated processing decisions (including profiling) by us.


California’s “Shine the Light” law permits customers in California to request certain details about how certain types of their information are shared with third parties and, in some cases, affiliates, for those third parties’ and affiliates’ own direct marketing purposes. Under the law, a business should either provide California customers certain information upon request or permit California customers to opt in to, or opt out of, this type of sharing.

Lumos Smile, Inc. may share personal information as defined by California’s “Shine the Light” law with third parties and/or affiliates for such third parties’ and affiliates’ own direct marketing purposes. If you are a California resident and wish to obtain information about our compliance with this law, please contact us via the contact information below. Requests must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code. Please note that Lumos Smile is not required to respond to requests made by means other than through the provided email address or mail address.

Furthermore, if you are a California resident, the California Consumer Protection Act, CA Civil Code Section 1798.100, was enacted to afford you rights around your data privacy. You have the right to request access to our servers to ensure that we are keeping your personal information safe. If you are a California resident you may reach out to us with any inquiries.

Any California residents under the age of eighteen (18) who have registered to use lumossmile.com and posted content or information can request that such information be removed by contacting us. Requests must state that the user personally posted such content or information and detail where the content or information is posted. We will make reasonable good faith efforts to remove the post from prospective public view.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:

Lumos Smile, Inc.
Att: Data Protection Department
123 Spruce St.

Massapequa Park, NY 11762

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